Design tools are displayed in productions samples wherever relevant. Here’s the basic breakdown.
The bulk of the production process takes place in Adobe Creative Cloud products.
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- Photoshop: Photo composites / web based layouts / support graphics
- Illustrator: Vector illustrations / infographics / iconography / logos / support imagery / print material (event booth/banners etc)
- InDesign: Magazine/Guide layouts (digital PDF / print) / Adverts (print/digital)
- Animate: short motion graphics / animation
- Flash: websites and animations
Illustration based creative may start and end with traditional tools, or used to complement another job within illustrator.
- Procreate: hand drawn digital illustrations (T-Shirt designs, etc)
- Hand Made: Old school style – thumbnail sketches, storyboarding, ideation for logos/projects, art (anything created by hand using traditional mediums)
Early career web development and design may have used Macromedia products.
- Macromedia Flash: Websites and animations
Stock images are often utilized for speed of use (B2B, B2C in house) and reworked in photoshop as multilayer composites or as standalone web based images.
- Shutterstock: General stock photography, illustrations, iconography etc
- Midjourney AI: Stock image generation (Read more about my thoughts on AI and why I use it in my day to day in-house B2B production design)