CLIENT: Global Marketing & Demand Generations, Internal

TYPE: Website Design

DETAILS: Redesign of existing web property

THE PROBLEM: After transitioning to a global web presence, and with the decommissioning of global region websites, a refresh of the UI/UX was necessary. The existing web presence was large in scope and required extensive considerations on best approach in order to limit extensive page by page layout customization. The redevelopment and implementation of the new design would be made over an extended timeline due to limited resources.

THE APPROACH: Working in collaboration with the internal Shared Services team (copy, web developer), detailed image and infographic related specs were provided alongside a general web page formula that could be repeated with limited customization throughout the site. The project would be implemented within the most urgent products first, and carry through over time to the remainder of the site.

THE RESULTS: Although in its early stages of development, the new website pages elevate the brand through key web pages that align with the current aesthetic of marketing material and media presence.