TYPE: Long form infographic

CLIENT: Global Marketing & Demand Generation Team

DETAILS: Companion infographic for B2B marketing

THE PROBLEM: The marketing team proposed a long form infographic based on data points compiled in a recent eBook. Dense information required distillation to more compact visual representations through an easy to follow graphic. This would need to be divided into smaller components for use as social media posts, presentations and brochures. The infographic needed to remain on brand while being more creative, aligning with similar assets.

THE APPROACH: Using a combination of illustrations, iconography, stock photos and AI generated graphics, the infographic was divided into seamless sections across a subtle backdrop for easy repurposing. Branding was adhered to through consistent use of iconography, style and colour treatments.

THE RESULTS: A consistent and brand aligned infographic that preserved shelf life through data updates and extracted components used in related material. Each infographic had the potential to aid in the design production of dozens of marketing assets.