TYPE: Long form infographic

CLIENT: Enghouse Interactive

DETAILS: Companion infographic for B2B marketing

THE PROBLEM: The marketing team proposed a long form infographic based on data points compiled in a recent eBook. Dense information required distillation to more compact visual representations through an easy to follow graphic. This would need to be divided into smaller components for use as social media posts, presentations and brochures.

THE APPROACH: Using a combination of illustrations, iconography, stock photos and AI generated graphics, the infographic was divided into seamless sections across a subtle backdrop for easy repurposing.

THE RESULTS: The infographic became a successful lead magnet allowing for individual components to be repurposed and expanded into new assets further extending the life of the document.